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Give Your Marketing a Kick Start
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Let's hope that your January is starting off well and that your
marketing efforts for 2009 are well underway. I have two
articles for you today both of which are definite winners to help
with your marketing.

But before I get to that, I want to rant just a little bit... and
the title of this would be, "The Customer Is NOT Always Right".
For any of you who have worked with me, you know I am pretty easy
to get along with. I will bend over backwards to help and give
the benefit of the doubt. Maybe I'm too easy going...

I had a customer who kept purchasing and then changing their
mind. First it was the ad copy, then it was the type of ad, then
it was 1 solo, then it was more than 1 -- or maybe they should do
a sponsored ad instead. Anyway, long story short I had worked
with them constantly, changing copy, changing dates, etc.

Finally I receive an email asking what kind of a deal I could
make them if they purchased 4 solo ads. Additionally they
apologized for all the changes and promised no changes this time
and that they would not ask for a refund. So I made them a deal,
a rather good one at that, because I knew they were just trying
really hard to get things going. So what happens? After 1 ad
had run, they were dissatisfied about the numbers they got and
wanted a refund.

Now mind you, this ad had only been sent once! Well, I was rather
steamed but I figured, well the customer is always right, so I
refunded a portion of the money they had paid. So what happened
next? They wanted all the money back. Here is where the part
comes in about the customer NOT always being right. I figure I
was in a Catch 22 because I have lost a customer either way.
Would you have refunded all of their money, would you have left
it at a partial refund, or would you have declined any refund to
begin with? Customer Service is truly sometimes a judgment call.

Anyway, go check out the two articles. You will be receiving a separate
email from me with some great coupons for ScreenSwarm!

Times are very tight. But there was never a better time to
be looking to the internet for money. You need the traffic,
you need the leads, and you need to feed them into an
autoresponder! These 3 things are a winning combination and
they don't have to cost you a fortune either. Don't forget
that LoopResponders, http://loopresponders.com, is your best
buy for a full featured autoresponder. And I am backing it
up with personal service and assistance in learning how best
to use that autoresponder!

If any of you write articles, please feel free to submit them to me.
I make no promises in publication but I always am looking for good
authors with relevant subject matter!  You can just email them to
me at admin@bizopzine.com.

Have a wonderful week! And keep your day going with
BizOpZine!

Enjoy the articles - Remember to sign up for The Spider
Web System and Steps2Infinity!  My offer still holds - I'll
pay your way into Steps2Infinity if you will do the same to
PIF, thus building your downline into this wonderful program!

And don't forget in your advertising quest to go to Powershift
Power Ads and Hits2U get your advertising set up there as well!

~Portia~